How to Build an iGaming App Like Bet365

Building an iGaming app like Bet365 includes proper licensing, real-time odds and sports data, live betting and streaming, secure multi-method payments, and a strong backend- all tested thoroughly to stay compliant everywhere you launch.

Behind that easy-to-use app is a well-structured development approach- the right features, smart revenue strategies, and a lot of planning. Want to know more about it? Explore this post to build a high-functioning iGaming app like Bet365

1: Decide What Type of Betting App You Want to Build

Before anything else, figure out exactly what kind of platform you want to launch. Not every iGaming app works like Bet365.

Do you want:

• A sportsbook only?
• A casino platform?
• A sportsbook and casino combined?
• A platform focused on one country or multiple markets?

Having a clear strategy from the start helps shape the entire project.

2: Understand Licensing Requirements

Sports betting is heavily regulated. Before investing in development, make sure you understand the legal requirements in the markets you want to target.

Focus on:

• Gaming licenses
• User verification requirements
• Responsible gambling rules
• Data privacy regulations

Getting compliance right early can save a lot of time and money later.

3: Connect Sports Data and Odds Feeds

A betting app depends on live sports data. Users expect scores, statistics, and odds to update instantly.

You’ll need:

• Live scores
• Match statistics
• Real-time odds
• Sports schedules

Without reliable data feeds, a sportsbook simply can’t operate properly.

4: Design a Simple User Experience

Betting should feel easy. Users should be able to find matches, place bets, and manage their accounts without confusion.

Focus on:

• Easy navigation
• Fast bet placement
• Mobile-friendly design
• Clear betting information

A good user experience often matters as much as the betting features themselves.

5: Incorporate Live Betting Features

Live betting is one of the main reasons users choose platforms like Bet365.

This means your app must:

• Update odds in real time
• Show live match information
• Accept bets instantly
• Handle thousands of users at once

This is usually one of the most important parts of the platform.

6: Add Live Streaming

Many bettors like watching games while placing bets.

Live streaming can help:

• Keep users engaged longer
• Increase betting activity
• Improve the overall experience

If you plan to offer streaming, you’ll also need the proper content rights and provider agreements.

7: Set Up Secure Payments

Users expect deposits and withdrawals to be fast and secure.

Most betting apps support:

• Debit and credit cards
• Bank transfers
• Digital wallets
• Other local payment methods

The easier it is for users to move money in and out, the better the experience.

8: Build the Backend Systems

The backend is what keeps the entire platform running.

It handles:

• User accounts
• Wallet balances
• Bet processing
• Security monitoring
• Fraud prevention

A strong backend becomes even more important as your user base grows.

9: Test Everything Before Launch

Before going live, test every part of the platform carefully.

This includes:

• Betting functionality
• Payments
• Security
• Performance
• Mobile compatibility

Once everything is working properly, launch the platform and continue improving it based on real user feedback.

Must-Have Features To Include In iGaming App Like Bet365

Incorporating the right features in iGaming app development like Bet365 play a major role in attracting players, improving retention, and supporting long-term growth. Explore these must-have features to include in your app: 

Live Betting

Live betting is one of the most important features of modern sportsbook platforms. Instead of placing wagers before a match begins, users can place bets while the game is in progress.

Key capabilities:

• Real-time betting during live events
• Instant odds updates
• Multiple in-play betting markets
• Fast bet placement and confirmation

Real-Time Odds and Sports Data

Accurate sports data keeps the platform running smoothly and helps users make informed betting decisions.

Core functionality:

• Live score updates
• Match statistics and event tracking
• Dynamic odds adjustments
• Real-time sports data feeds

User Account Management

Every betting platform needs a secure and easy-to-use account system that allows users to manage their activity in one place.

Essential features:

• User registration and login
• Profile management
• Betting history
• Wallet and balance management

Secure Payment Processing

Deposits and withdrawals should be simple, fast, and secure. A smooth payment experience helps build trust and improve user retention.

Payment features:

• Multiple payment methods
• Secure deposits and withdrawals
• Transaction history
• Fraud prevention and payment security

Live Streaming Integration

Many bettors prefer watching matches while placing wagers. Live streaming helps create a more engaging betting experience and keeps users active on the platform longer.

User advantages:

• Watch events directly within the app
• Follow games while placing bets
• Higher engagement during live events
• Improved overall user experience

Responsible Gambling Tools

Responsible gaming features are essential for player protection and regulatory compliance.

Player safety features:

• Deposit limits
• Session reminders
• Self-exclusion options
• Spending controls

Push Notifications and Alerts

Timely notifications help users stay connected to the platform and informed about important events.

Common uses include:

• Match reminders
• Odds changes
• Promotional offers
• Account and payment updates

Multi-Device Access

Users expect to access betting platforms from any device without losing functionality or account information.

Accessibility benefits:

• Mobile app support
• Web platform access
• Cross-device synchronization
• Consistent user experience

Promotions and Bonus Management

Bonuses remain one of the most effective ways to attract and retain users. A flexible promotion system allows operators to run different campaigns throughout the year.

Popular options include:

• Welcome bonuses
• Cashback offers
• Free bets
• Loyalty and VIP rewards

Advanced Security Systems

Security is critical for protecting user data, financial transactions, and platform integrity.

Protection measures include:

• Data encryption
• Multi-factor authentication
• Fraud monitoring
• Secure account management

Cost to Build an iGaming App Like Bet365

Bet365’s iGaming app development costs depend on several factors. 

Some businesses launch a basic betting app with a relatively modest budget, while big enterprises aiming to build a custom app require a significantly larger investment due to their real-time infrastructure, licensing, and scalability needs.

Factors Influencing the Cost of Building an iGaming App Like Bet365

License & Compliance Needs

• Gaming laws vary by region.
• KYC and AML systems increase development work.
• Responsible gambling features may be required.
• Compliance testing and approvals add costs.

Live Streaming Integration

• Requires separate streaming agreements.
• Increases server and infrastructure needs.
• Demands higher platform capacity.
• Adds ongoing content licensing costs.

Payment Processing Complexity

• Multiple payment methods need extra integrations.
• High-risk gateways may charge higher fees.
• Security and fraud protection are essential.
• Fast withdrawals add technical complexity.

Number of Betting Markets

• More sports require additional data feeds.
• More betting options increase backend complexity.
• Larger platforms need more management.
• Stronger infrastructure is required.

Post-Launch Support & Maintenance

• Regular updates keep the platform competitive.
• Security patches are ongoing.
• Data feed integrations need monitoring.
• Technical support creates recurring costs.

Revenue Generation Strategies for an iGaming App Like Bet365

A successful betting platform needs a clear monetization strategy. While betting activity remains the primary source of income, modern iGaming businesses often generate revenue from multiple channels.

Betting Margins (Vig)

The most common revenue source comes from the margin built into betting odds.

How it works:

• Users place wagers
• The platform earns a percentage through odds pricing
• Revenue grows as betting volume increases

In-App Promotions and Sponsored Partnerships

Many sportsbooks partner with brands, sports organizations, and advertisers.

Revenue opportunities:

• Sponsored promotions
• Brand partnerships
• Advertising placements
• Affiliate campaigns

Premium Membership Programs

Some platforms offer VIP programs with exclusive benefits.

Examples include:

• Faster withdrawals
• Exclusive betting offers
• Loyalty rewards
• Premium customer support

Casino and Additional Gaming Products

Many operators expand beyond sports betting.

Additional revenue streams:

• Online casino games
• Live dealer games
• Fantasy sports
• Virtual sports

Affiliate and Referral Programs

Referral programs help attract new users while rewarding existing customers.

Benefits include:

• Lower customer acquisition costs
• Increased user growth
• Stronger community engagement
• Recurring player activity

Data and Analytics Services

Some large operators generate additional revenue by offering betting insights, statistics, and premium data products.

Potential offerings:

• Advanced betting analytics
• Premium statistics
• Predictive insights
• Expert betting tools

The most successful iGaming platforms typically combine multiple revenue streams instead of relying solely on betting margins. This creates a more stable business model and supports long-term profitability.

Conclusion

Want to launch an iGaming app like Bet365? Team up with Clone App Development! We assist companies in building well-functioning iGaming apps that meet unique needs while remaining secure and feature-rich.